Organic, fair trade, ethical produce in a comfortable non-preachy setting. That’s the message that American chain Whole Foods started off with, and it’s one that has proven to be incredibly popular on this shores. There are more of their stores in the capital than there are in the rest of the country combined. They tap into a self conscious foodie mindset that seems to especially prevalent amongst Londoners and satisfy without qualification or compromise. Go there and you’ll get some of the best produce with the selection of a supermarket. It’s easy to see why they’re so successful.
Look behind the ethical issues however, and there’s a whole other side to whole foods that really sets it apart. Their range of produce is absolutely superb, easily equal to that of the biggest department stores but also including some more reasonable options. Want freshly carved iberico ham, served on a handmade bread roll and drizzled with olive oil picked and pressed under moonlight? They have it. Want an obscure brand of tea or cleaning product? They have it. It might be the message that gets most people into Whole Foods, but it’s the selection that keeps most of them coming back.
Address : The Barkers Building, 63-97 Kensington High Street, London W8 5SE